In the “Stream details” section, you’ll find the Measurement ID on the top right corner.From the property column, select “Data Streams” and choose the data stream you want to connect. To find your GA4 Measurement ID, go to your Google Analytics 4 property and click on “Admin”.Scroll down until you see the “Connected Site Tags” option and click on it.From the property column, select “Tracking Info” and then click on “Tracking Code”.Click the “Admin” button on the lower left side of the page. Step 3: Connect UA property to GA4 property Select “Get Started” and click on “Create Property”.Click on “GA4 Setup Assistant” under the “Property” column.Log in to your Universal Analytics account and click on “Admin”.This can be done alongside your existing UA property, which will allow you to collect data from both sources during the transition period. Once you’ve familiarised yourself with the differences between the two platforms, it’s time to create a new GA4 property. Cross-Platform Tracking: GA4 offers better cross-platform tracking, allowing you to track user behavior across multiple devices and platforms.Machine Learning: GA4 has a stronger focus on machine learning and offers more advanced predictive capabilities for analysing user behavior.User Identification: UA relies on cookies and user IDs to track users, while GA4 uses a combination of device and user IDs.Reporting: UA offers pre-defined reports for analysis, while GA4 has more customisable reports and allows for deeper analysis of events.Property Setup: UA properties are created at the account level and use tracking IDs, while GA4 properties are created at the property level and use measurement IDs.UA uses the traditional Google Analytics tracking code, while GA4 uses a new tracking code called Global Site Tag (gtag.js). UA uses a session-based data model, where a session represents a series of interactions a user has with a website or app, while GA4 uses an event-based data model, where every user interaction is considered an event. Step 1: Knowing the differences between Universal Analytics and Google Analytics 4īefore making the switch, it’s important to understand the differences between Universal Analytics and GA4. The shift from Google Universal Analytics (UA) to GA4 might appear challenging, but our comprehensive guide will walk you through the process, ensuring a seamless transition. On July 1, 2023, standard Universal Analytics properties will stop processing data, so migrating to GA4 as soon as possible is a must. GA4 brings several improvements over Universal Analytics (UA) and is designed to provide better insights and more in-depth data. In 2020, Google launched Google Analytics 4 (GA4), a new version of its analytics platform. Google Analytics is a vital tool for tracking website performance, user behavior, and other crucial data. As a business owner or digital marketer, it’s essential to keep up with the latest tools and practices in the online world.
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